What is the best way of competitor analysis in SEO?

SEO competitor analysis (also known as competitive analysis) acts as a powerful search strategy to help you rank higher, get more traffic, and get more conversions. Its magic happens by revealing SEO opportunities that you might not have seen otherwise.

Competitor analysis helps answer questions such as:

Who are my competitors?

What keywords should I target?

What topics should I cover?

Where can I find links?

What do I need to beat the competition?

There are many ways to conduct a competitive SEO analysis, but the basic principle works like this: analyze what works for your competition (keywords, content, links, etc.) and leverage this information to improve your SEO efforts.

How do you conduct your competitive analysis?

1- Determine your top ten competitors

This sounds obvious, but it's an essential basic step. Do you know who your biggest rivals are??

If you sell a product or service online, you are likely competing with dozens or even hundreds of companies operating for the same set of qualified leads.

2- Analyzing and comparing the content of the competition

Once you have identified your competitors, you can start your competitive analysis and dig a little deeper to better understand the type of content they are posting.

3- Analyze your SEO

Let's say your competitors have the same type of content, update it frequently, and produce high quality products. You may need to take a closer look to see what they do differently.

1. Control your participation in social networks.

Having a company on social media is becoming increasingly important and every company uses every platform differently. Social media is a great way for businesses to interact with users and fans.

5- Identify areas for improvement

After conducting a competitive analysis, you immediately have an idea and a better understanding of what your competitors are doing.

Take all the information you've collected about each competitor and identify specific areas of your business that could be improved. If you look closely, you are sure to find something.