How much does the meta description length really impact the ranking ability of an article?
The Yoast plug-in recommends that the meta is under 160 characters or so. I have noticed that google likes to do whatever they want with metas, sometimes using text from the article, etc... I am trying to get my writers to be more creative with their metas, but it is tough to do with so few characters. Curious as to what everyone thinks.
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